Joe
Owner & Coach at Outsiders CrossFit

Joe has been coaching since 2018 and has been part of Outsiders for the past six years, first serving as General Manager before becoming owner alongside his wife, Toni. Originally from Puerto Rico, Joe grew up playing baseball and developed a passion for competition, discipline, and personal growth that continues to shape the way he leads today.

As both a coach and owner, Joe is deeply committed to the mission of helping people become the best version of themselves. He believes real growth happens when people embrace challenges, stay consistent, and refuse to settle for where they are today. That philosophy is reflected in Outsiders’ core values: being Committed to the process, Empowered to take ownership of your health and fitness, and United in supporting one another through every stage of the journey.

Joe’s goal is to create an environment where people don’t just get fitter—they gain confidence, build resilience, and develop habits that improve every area of life. Whether helping someone through their first workout or coaching a long-time member toward a major milestone, he is passionate about showing people what is possible when they commit to consistent growth.

Outside the gym, Joe enjoys spending time with his wife Toni, daughter Adley, and their two cats, Luna and Coco.